My Normative to Collaborate with Top Clinicians in Innovation Factory’s HEALTHI Program
Calgary, AB, July 8, 2025 - My Normative is pleased to be accepted into Innovation Factory’s HEALTHI (Health Ecosystem to Accelerate and Leverage Trials of Healthcare Innovation) program, delivered in partnership with the Synapse Life Science Consortium. HEALTHI supports Canadian-based life science companies to work with world-class clinicians and hospital facilities to create pre-trial protocols and documents required to undertake a commercialization project or clinical trial. The HEALTHI program is supported in part by funding from the National Research Council of Canada Industrial Research Assistance Program (NRC IRAP).
My Normative will collaborate with the research administration groups at The Research Institute of St. Joe's Hamilton to explore how their product transforms how the life sciences sector includes and measures female-identifying individuals in research within the institution. Despite growing awareness of sex and gender disparities, researchers still lack tools to address them at scale. My Normative fills this gap by enabling integration of sex and gender considerations into data collection, analysis, and engagement.
“We are thrilled to have the opportunity to engage with world-class clinicians and hospital facilities at one of Canada’s leading research hospitals to accelerate innovation. This program will enable My Normative to connect with clinical champions, build a clear understanding of hospital protocols to assist in reducing the current 17 year bench to bedside gap ensuring a smooth commercialization pathway,” says Danika Kelly, CEO and Co-Founder My Normative.
The platform combines advanced health-tracking with validated hormonal state algorithms to make inclusive research more scalable and cost-effective. Its mobile companion app supports decentralized, non-invasive data collection, reducing lab visits and enabling access to underrepresented populations across diverse geographies and life stages.
David Carter, Innovation Factory’s CEO, commented, “Ontario’s life science sector is experiencing significant growth, and HEALTHI provides support and resources to disruptive health technology innovators. These businesses are not only actively enhancing healthcare and its management but also spurring economic development as they scale successful start-ups.”
This collaboration marks a pivotal step toward a more inclusive and innovative future in healthcare research, with My Normative leading the charge to close critical gaps in our understanding of sex and gender differences and health outcomes.
About My Normative
My Normative is a health research and innovation platform that works with life sciences organizations to more easily account for sex and gender based differences in their research. Its proprietary hormonal state identification model, a first in the market, allows researchers to not only scale their studies’ ability to account for sex and gender based differences in their studies with fewer logistical and financial burdens, but also derisk the clinical trial process and address historical debts in data.
For media inquiries, please contact:
My Normative
Allison Swelin, Director of Growth
403-619-9469
allison@mynormative.ca
About Innovation Factory
Innovation Factory is a not-for-profit business accelerator, serving as the catalyst for technology innovation in the Brant, Halton, Hamilton and Norfolk regions since 2010. Innovation Factory provides business services, training, mentorship, and strategic connections to drive market adoption, leverage intellectual property, and increase revenues, investment, and jobs. Innovators can also access sector-specific resources including exclusive smart transportation test environments and data; and a formal life science and health innovation ecosystem.
For additional media inquiries:
Jennifer Gauvreau
Director, Marketing
Innovation Factory
jennifer.gauvreau@innovationfactory.ca
905-802-7308
