Press

Press Releases

My Normative Announces Next Generation Women’s Health Research Award Alongside Starter Product to Reduce Barriers for Researchers to Account for Sex and Gender

February 19, 2025

My Normative launches a Next Generation Women’s Health Research Award program that will fund five research projects annually for five years, providing researchers with their new “Starter” product to facilitate sex and gender-specific data collection and analysis.

My Normative Partners with University of Alberta to Launch Groundbreaking Study on Female Health and Multiple Sclerosis (MS)

Press Release

January 27, 2025

My Normative has partnered with the University of Alberta and University of Calgary to study the relationship between menstrual cycles and fatigue in women with Multiple Sclerosis, using their platform to collect and analyze real-time data starting January 2025.

Media Coverage

9 Canadian FemTech innovators transforming women’s health

In the News

December 8, 2025

Canada’s women’s health innovation ecosystem has accelerated rapidly in the past five years, producing a wave of clinically grounded, technically sophisticated and culturally-aware startups. From personalised gynaecology devices to neuromodulation, AI-enabled diagnostics and Indigenous-led data innovation, these companies exemplify the breadth and ambition of the sector.

New My Normative indigenous-led metabolic health project opens conversation on future of women’s health data

In the News

November 24, 2025

My Normative has partnered with Enoch Cree Nation Sovereign Health and Health Cities to develop culturally grounded, Indigenous-led methods for monitoring gestational diabetes, emphasizing data sovereignty, respectful research practices, and more inclusive approaches to women’s health data.

My Normative, Sovereign Health, and Health Cities launch project centering Indigenous leadership in digital health innovation

In the News

November 17, 2025

My Normative, in collaboration with Enoch Cree Nation Sovereign Health (Sovereign Health) and with strategic partnership from Health Cities, today announced the launch of a groundbreaking project focused on centering Indigenous representation in health innovation.

Hemophilia Pathmakers: Advancing Gender Equity In Bleeding Disorders

In the News

October 23, 2025

More than 1 million females worldwide are predicted to be affected by hemophilia. Most of the women are likely not receiving timely or adequate care.

95 Years After Women Became “Persons,” Healthcare Still Treats Them Like Small Men

In the News

October 16, 2025

My Normative Inc. today announced a groundbreaking collaboration with nine pioneering research and industry partners including: 4M, Clue, GSD Health Research, Trially AI, and researchers Dr. Stacy Sims and Dr. Claire Badenhorst to address the critical lack of sex and gender-specific data in health research.

UCeed-funded company addresses gender data gap in health industry

In the News

March 18, 2025

My Normative, a UCeed-funded startup founded by University of Calgary Alum Danika Kelly and Renee Kokts-Porietis, is transforming health research by addressing the female data gap across the health industry.

Let’s Talk About It, Period: 14-year-old researcher fights for better women’s health data

In the News

March 17, 2025

Menstruation is not only still a stigmatized subject, it, and the adverse conditions that impact it are largely under studied. 14 year-old Chelsea Liao fights for better women's health data.

Love Mia Vita Podcast: Transforming Health Research Through Equity

In the News

March 11, 2025

Gerianne DiPiano (FemmePharma CEO) is joined by Danika Kelly, Co-founder and CEO of My Normative. Learn why her company’s mission is to “transform health research through equity.”

Canada’s My Normative launches new way to reduce barriers in sex- and gender-specific research

In the News

February 20, 2025

My Normative’s starter product offers a cost-effective and participant-friendly way for researchers to ‘get their feet wet’ collecting and analyzing sex and gender data.

‘Unfettered, naive, feminist rage’: The untapped potential of Femtech

In the News

March 28, 2024

Driven by the lack of female-specific health data, Danika Kelly and Renee Kokts-Porietis co-founded My Normative, a research-driven femtech platform that partners with public and private organizations to collect and analyze sex- and gender-based health data, aiming to close the gender data gap and improve female healthcare outcomes.

Revolutionizing Data Collection for Improved Health Outcomes with My Normative

In the News

June 20, 2023

The Femtech Focus Podcast talks to Danika Kelly, Co-Founder and CEO of My Normative. They discuss the male default, how data collection methods can change outcomes for health research, and how femtech founders could benefit from My Normative.

Calgary Tech Connections: Disrupting Female Representation in Health… and Tech

In the News

April 28, 2023

My Normative, a female-focused health platform, addresses the underrepresentation of women in clinical trials by collecting and analyzing female-specific health data.

‘My Normative’ app attempts to close gender gap in health tracking

In the News

March 23, 2023

By focusing on women’s unique physiological experiences, the My Normative app aims to provide more inclusive and accurate health insights, thereby contributing to closing the gender gap in health research and wellness tracking.

UCalgary alumni create female-focused health-tracking app

In the News

May 22, 2022

Former U of C athletes Danika Kelly and Renee Kokts-Porietis created My Normative, a fitness app integrating menstrual cycle data to address the gender data gap, partnering with U of C's Doyle-Baker lab to advance female health research.