Press

Press Releases

Sovereign Health, My Normative, and Health Cities Partner to Launch Innovative Traditional Birthing Centre led Metabolic Health Project

November 17, 2025

My Normative, in collaboration with Enoch Cree Nation Sovereign Health and Health Cities, launched a project to centre Indigenous representation in health innovation. The project, a proof of concept for remote digital health monitoring for gestational diabetes, aims to generate real-world evidence within Indigenous research settings.

Over 100 Years After Women Became “Persons,” Healthcare Still Treats Them Like Small Men

Press Release

October 16, 2025

My Normative Inc. and nine partners are launching The Persons Project to address the sex and gender data gap in health research. The project aims to build a comprehensive women’s health research engine that treats female biology as the norm, not the exception.

My Normative to Collaborate with Top Clinicians in Innovation Factory’s HEALTHI Program

Press Release

July 8, 2025

My Normative has been accepted into Innovation Factory’s prestigious HEALTHI program, in collaboration with the Synapse Life Science Consortium and supported by NRC IRAP. The program connects innovative Canadian life science companies with top-tier clinicians and hospital facilities to prepare for commercialization or clinical trials.

Media Coverage

UCeed-funded company addresses gender data gap in health industry

In the News

March 18, 2025

My Normative, a UCeed-funded startup founded by University of Calgary Alum Danika Kelly and Renee Kokts-Porietis, is transforming health research by addressing the female data gap across the health industry.

Let’s Talk About It, Period: 14-year-old researcher fights for better women’s health data

In the News

March 17, 2025

Menstruation is not only still a stigmatized subject, it, and the adverse conditions that impact it are largely under studied. 14 year-old Chelsea Liao fights for better women's health data.

Love Mia Vita Podcast: Transforming Health Research Through Equity

In the News

March 11, 2025

Gerianne DiPiano (FemmePharma CEO) is joined by Danika Kelly, Co-founder and CEO of My Normative. Learn why her company’s mission is to “transform health research through equity.”

Canada’s My Normative launches new way to reduce barriers in sex- and gender-specific research

In the News

February 20, 2025

My Normative’s starter product offers a cost-effective and participant-friendly way for researchers to ‘get their feet wet’ collecting and analyzing sex and gender data.

‘Unfettered, naive, feminist rage’: The untapped potential of Femtech

In the News

March 28, 2024

Driven by the lack of female-specific health data, Danika Kelly and Renee Kokts-Porietis co-founded My Normative, a research-driven femtech platform that partners with public and private organizations to collect and analyze sex- and gender-based health data, aiming to close the gender data gap and improve female healthcare outcomes.

Revolutionizing Data Collection for Improved Health Outcomes with My Normative

In the News

June 20, 2023

The Femtech Focus Podcast talks to Danika Kelly, Co-Founder and CEO of My Normative. They discuss the male default, how data collection methods can change outcomes for health research, and how femtech founders could benefit from My Normative.

Calgary Tech Connections: Disrupting Female Representation in Health… and Tech

In the News

April 28, 2023

My Normative, a female-focused health platform, addresses the underrepresentation of women in clinical trials by collecting and analyzing female-specific health data.

‘My Normative’ app attempts to close gender gap in health tracking

In the News

March 23, 2023

By focusing on women’s unique physiological experiences, the My Normative app aims to provide more inclusive and accurate health insights, thereby contributing to closing the gender gap in health research and wellness tracking.

UCalgary alumni create female-focused health-tracking app

In the News

May 22, 2022

Former U of C athletes Danika Kelly and Renee Kokts-Porietis created My Normative, a fitness app integrating menstrual cycle data to address the gender data gap, partnering with U of C's Doyle-Baker lab to advance female health research.